Equality is more than a societal goal—it’s a real competitive advantage! Companies face the challenge of attracting skilled professionals and creating an attractive corporate culture. But why do so few women apply, and how can we change that?

In this short session, we show how equality initiatives actively support recruiting and drive cultural transformation within a company. We present current studies, best practices, and concrete real-world examples: which job postings are effective, what appeals to women, and why a discrimination-free corporate culture benefits everyone—including men.