Climate protection starts in everyday life—often precisely where it is least visible. With the new campaign “Hamburg’s Heart Beats Orange,” Stadtreinigung Hamburg AöR demonstrates how climate action can be integrated into the core identity of an entire organization.

Recycling Pays Off—But Why, Exactly?

This presentation introduces a communications campaign, highlighting current challenges, surprising insights, and how modern messaging—through witty slogans and impactful designs—can motivate people to take action themselves.