IFAT Munich 2024

IFAT Munich—The World's Leading Trade Fair for Environmental Technologies boasts a high international presence and an impressive number of exhibitors and visitors. IFAT Munich is known as a industry platform for presentations and innovation in the water, sewage, waste and raw materials sector. All relevant key-players will present their latest products and services on environmental solutions. The technical supporting program is free of charge.

Claudia Raupach

Online & Social Media Editor
Abfallwirtschaftsbetrieb München
Claudia Raupach
Photo credit / Image credit
blende11 Fotografen

After studying Communication Science and completing a journalistic traineeship, I worked in the magazine sector for many years.
I have now been working as an Online & Social Media Editor at Abfallwirtschaftsbetrieb München (AWM) for two and a half years, during which time I have also taken on responsibility for influencer marketing.

Sessions

How AWM Reaches Entirely New Target Groups Through Influencer Marketing

Claudia Raupach

Influencer marketing offers AWM the opportunity to reach citizens who are rarely engaged through traditional public relations. Formats such as Influencer Days create unique experiences—for example, when content creators accompany the waste collection service and gain firsthand insight into the daily work routine.
Logistics & waste collection
VKU Stage (A5.129)
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Lecture
German
Conference
#IFATMunich
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