Frantz Beznik is Global Head of R&D Sustainable Innovation at Procter & Gamble and Executive Director of the 50 Liter Home Coalition hosted by the World Business Council for Sustainable Development (WBCSD).

With 30+ years in P&G R&D, he has led innovation across multiple categories & brands – for the 5bn+ people P&G serves – guided by a simple principle: make sustainable living irresistible for everyday households. He is the founder of the 50L Home Coalition—convened by WBCSD and the World Economic Forum—to bring together private & public sectors, technology innovators, researchers, policymakers, and communities to accelerate systems change in residential water and energy use – to make “50L daily living feel like 500L, at low carbon”.